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The old adage “A picture speaks a thousand words” springs to mind when thinking about property marketing. Professional Photography is a key piece of the puzzle in property sales and letting because the images are normally the first thing to attract a viewer’s attention when looking for a new property.
A great picture is a crucial factor when a person is deciding what property/s to view. How a property is presented for the photographer is equally important. To get the best photos you must take time to learn how to present your property in the best possible light.
Why are photographs so important?
When preparing the materials for your property to go on to the market, your Estate Agent will arrange for a Professional Photo shoot. The photos are arguably the most important part of marketing your property.
There are a three ways that the photos will be showcased to market your property: online, in a property schedule or displayed in the window of your estate agents office.
Capturing the best possible images of your property
To get the best images, Professional Photographers invest in expensive cameras (often costing upward of £20k) with the latest wide angle lenses which make your room/s appear much more spacious. A normal camera captures a fraction of the space and will not present your property very well.
Other techniques used by Professional Property Photographers include analysing the natural light and best possible angle to capture the room. Our dedicated Property Photographers have a wealth of experience and a keen eye for detail when it comes to capturing your property to attract the attention of prospective buyers.
How can you make the most out of your Professional Property Photo shoot?
Preparation, Preparation, Preparation
We cannot stress enough that you must take time to prepare your property for the photographer so that it looks amazing. After all, the camera can only take photos of what is there.
So what steps can you take to prepare your property?
We have collated 6 pro tips to ensure that you make the most of your photo shoot:
General Housekeeping – Clean any reflective surfaces such as windows, mirrors and glass tables. Iron the bed linen and make the beds properly, adding cushions and throws for decorative effect. Dust and clean the whole property so that it is immaculate. Remove bins and other pet items like litter trays.
Proper placement of furniture – When taking photos our photographers often crouch down in the door to capture the entire room. Make sure that there are no large items of furniture that may obscure this view. If you move larger pieces of furniture like tables, beds and sofas to the back of the room (away from the door) then this creates an optical illusion of more space.
Enhance the natural lighting by opening all of the curtains and blinds to ensure that the rooms are well lit.
Think Minimal – The rooms in your property will look better if you take time to de-clutter the area. Remove anything that is taking up extra space on any and all surfaces, such as bottles, personal pictures, magazines and other everyday items. People want to imagine that the home could be theirs, so remove any personal objects like mobile phones, images of family or excessive ornaments. Additionally it is a good idea to remove any extra furniture or accessories that are taking up space.
Fruit and Flowers – To keep the property feeling homely you can add in some nice details like a bowl of fresh fruit, candles or a vase of flowers that are neutral (but appealing to the eye) and could belong to any home.
Think of the View – Imagine that you are seeing your home for the first time. Take a look out of the window and see it fresh. Make sure the windows are clear and in good repair. Also check for garden clutter that could be removed or tidied up prior to the photographer arriving.
Now your home should be looking good as new and is now ready for the photographer to arrive and do their best work. You can relax in the knowledge that you have done the best you can to make your property stand out and look its best.